Social Media

Social Media

Social media has a place in our lives that is undeniable. We now live in a time where people want to engage with your brand on their preferred platforms, and you have to make sure to provide an exceptional experience wherever people may find you.

Managing your social media presence can be overwhelming when you consider all of the different websites and many strategies that can be utilized.

But what should you actually do for your social media?

There is not a single answer for every business.

The answer is that you need to understand your audience and what they want. Think about it: a surgical practice will not benefit from the same solution that will work for a restaurant. Nor is there any guarantee that the same strategy will work for the same industry in different markets.

Your social media management needs to be customized to your business, and often times we find that less is more for many of our clients.

What Can Social Media Do For You?

  • Build a positive brand identity
  • Increase website traffic
  • Grow a relationship with your target audience
  • Share up-to-date information about your business (e.g., closures, sales, etc.)

Your brand is unique, let us help create a tailor-made social media campaign that makes sense for you.

Consider some of the most used social media platforms to understand

Facebook Marketing

Facebook is a great advertising tool for both B2C and B2B. Reach your target audience on the most popular and diverse social media platform.

LinkedIn Marketing

LinkedIn is ideal for business-to-business connections. Whether it’s connecting with other businesses for the puropose of sales, or keeping engaged with your colleagues, LinkedIn provides much more than a hub for job seekers and recruiters.

Twitter Marketing

Twitter is a great way to communicate with your followers, customers, and has excellent networking opportunities. People go on Twitter to interact, and will often help share your message. Do marketing in real time, with content happening when the topic is hot before the hype has died down.

Instagram Marketing

A visually-focused platform, Instagram receives high engagement from brand followers. Small businesses and ecommerce greatly benefit from a strong Instagram presence. Is your target market teens? Only 6% of generation Z is on Facebook, with Instagram being their preferred method of brand engagement.

What Is Social Media Management?

Social media management involves two focuses: determining which platforms are ideal for your brand and developing a strategy for how you will manage your brand within those platforms.

These are important aspects to managing your social media campaign, and they cannot be overlooked. Keep in mind that not all social media platforms are equal, and some platforms could cause harm and/or waste resources.

Once you’ve determined which platforms to utilize, and which strategy to employ, social media management is all about balancing your Omin-Channel marketing strategy to create consistency on any channel where your customers may choose to engage with your brand.

This will include content planning and creation, posting, monitoring, and focusing on engagement with users.

Want to discuss how to use social media for your business. Let’s chat!

What Are Interactive Campaigns?

Interactive campaigns are initiatives that aim to create a buzz about your brand. These include contests, quizzes, chats, or anything that could gain some momentum online and potentially go viral.

What is Social Media Advertising?

Social media advertising has shown to be one of the most cost-effective ways to reach people instantly, and it uniquely allows you to reach your target demographics directly. Considering that 2.34 billion people have a social media account, and it is not hard to imagine that your business will benefit from the proper exposure on social media.

Virtually all social media platforms offer paid advertising. The only question is which one will best reach your audience?

Learn More About Our Pay-Per-Click Advertising Solutions

What is Digital PR?

Digital PR is no different from regular PR, it’s just done online. As with any aspect of digital marketing, Digital PR requires a special skill set to achieve results.

Your digital PR campaign will span across multiple channels including social media, search engine optimization (SEO), and your reputation management. As part of your SEO efforts, building high-quality backlinks is essential to control what people find when they search for you online.

Keep in mind that Search Engine Optimization does no mean “Google” optimization. While we can focus all of our strategies around satisfying Google, we cannot forget that there are many search engines other than Google. Facebook, Yelp, Home Advisor, Healthgrades, and countless other sites have their own search engines where people will find your business.

Your digital PR strategy can kick off at any level. Whether you aim to clean up your digital footprint, or to become a thought leader online with mass exposure, it’s imperative that you have a plan,

Are you curious about how to begin? Let’s have a discussion on what Numana SEO can do for you.

What are Infographics?

Infographics provide an executive summary in a simple to read format utilizing data and imagery to tell a story. These designs give people facts and statistics about a particular subject which can be quickly digested and easily understood.

Infographic is a great way to help people get your message quickly and memorable. But the key is to utilize great design.

When properly implemented, infographics should make it fun for the reader to learn about the presented topic.

Better still, infographics often go viral when they are well executed. If you invest in a high-quality infographic that proves to be useful to people, it is quite possible it will be widely distributed.

If you have a topic that would work well in an infographic, let’s begin by having a discussion with our design team to see how we can deliver an impactful design for your business.

Want a  report on your competitors?

Schedule a free consultation and we’ll take a look at your competitors and help you better understand how to beat them online.