Design is a tricky business. Anyone who has hired a design agency likely understands the constant struggle to consistently get quality designs in a reasonable timeframe at a reasonable price.

But why is it so difficult?

The simple answer is that the culture of the design industry simply clashes with almost every other industry. Creative types tend to think differently (which often makes them great designers), and it can be complicated to motivate them day in and day out.

To take a deeper look, the answer to this question actually provides a solution.

Planning & Research

Great design requires a deep understanding of the content you’re building and messaging you’re delivering to your target. If you don’t properly understand what your demographic and their needs, you won’t make get a great design.

You want to evaluate your past designs (what worked and what did not, for example), your competitor’s designs, and designs from other industries that share a similar demographic.

Once you have a strong understanding of what is effective, then you can more efficiently develop design concepts.


Your designer needs to understand your needs, and to do so they must be able to communicate very well. The better you can communicate with a design company, the better the designs you will achieve.


Another vital element to great design is being able to quickly communicate and capture inspiration when it strikes.

Much is lost if you get a design edit that doesn’t meet your needs and it takes your designer two weeks to turn around your change request.

Your designer needs to communicate well and be highly-responsive.

Can we help you reach  your goals?

Schedule a free consultation to discuss your goals and how we can help you grow your business.

Tips to Getting Professional Designs

  • Make sure you own all source files. To better understand what that is, read our article on Who Owns Your Marketing?
  • Make sure your designer understands where you wish to use your design, and that they know how to properly prepare your files for print or whichever medium you intend to use.
  • Compare your work to your competitors both in and outside of your market. Also, compare your design work to big brands like Apple and Target.
  • Be sure to stay consistent in your designs to adhere to your branding. Stick to the same fonts, colors, style of imagery, and messaging.

Professional, clean design does not need to be overly complex or costly. As long as you’re working with a design team who takes the time to understand your business, you should never have to worry about your designs looking anything less than high-quality.