Marketing Planning & Strategy

Marketing Planning & Strategy

If you have a plan, you’re more likely to stay on track to hitting your goals. Likewise, if you don’t have a plan, it’s like you will miss a lot of opportunities to grow your business.

Our Services

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Marketing Planning

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Marketing Strategy

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Market Analysis

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Competitive Spying

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Competitor Analysis

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Brand Development

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Brand Positioning & Strategy

Keep it Simple

Whatever level you’re at with your marketing, it’s always best to simplify things. The key to effectively planning your marketing is to evaluate your current marketing initiatives and assess what is working. You need to also figure out what is not working, or what may not be a worthy investment for your brand.

This is a simplified explanation of how you should approach your marketing planning:

  • Assess your current marketing efforts.
  • Evaluate your competition to determine what you need to do to compete.
  • Set a budget against your gross revenue to identify a responsible spend that is neither too much or too little to get the desired results.
  • Create a plan for 30, 60, 90 and 365 days.
  • Stick to the plan, but adjust strategically.
  • Max out your marketing initiatives that are working before expanding to other marketing channels.
  • Understand that your marketing is an investment, and stick to a percentage of your gross revenue at all times.

Remember, your business is either growing or it’s dying. You should always invest in your brand with the goal of keeping on top of your competition.

Need help planning your marketing? Our team of marketing experts has real-world experience in growing businesses. We don’t bring marketing ideas from textbooks, rather we bring you real-world strategies that are tested and proven.  Contact us for a free consultation on how we can help you plan your marketing.

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