What is digital marketing?

Digital marketing refers to any type of marketing in a digital channel. This can include websites, search engine optimization (SEO), social media, Pay-Per-Click (PPC) advertising, geo-fencing, and more.

What is SEO?

Search Engine Optimization (SEO) is a strategy utilized to improve your visibility on search engines such as Google, Bing, and Yahoo!. While most people understand that Google is a search engine, many don't realize that a search engine can exist on virtually any website. Consider that websites and apps like Facebook and Yelp are indeed “search engines,” and that “search engine optimization” does not exclusively mean “Google optimization.”

What is Pay-Per-Click (PPC) Advertising?

PPC Advertising, also known as Cost-Per-Click Advertising, is a model for which you can pay a fee each time your ad is clicked. PPC advertising is offered on a wide variety of websites and apps including Google, Facebook, and many more.

What is social media marketing?

Social media marketing is the use of social media platforms to market your business. You can utilize these platforms to focus on organic traffic, or you can utilize their Pay-Per-Click Advertising for those sites that offer them.

What is an SSL certificate?

An SSL (Secure Socket Layer) Certificate is a digital certificate that authenticates the identity of a website by utilizing small data files that digitally bind a cryptographic key to an organization’s information. When properly installed on a website’s hosting server, an SSL certificate activates the padlock icon which indicates that the https protocol is in place, which allows secure connections from a web server to a browser.

Do I need an SSL certificate?

Yes. Everyone must have an SSL certificate for their website. Aside from harmful security risks that will come from not having an SSL certificate, the lack of proper security on your website will negatively affect your digital marketing as Google has clearly stated that SSL certificates are mandatory.

What is a domain name or URL?

When you register a website address, you purchase a domain that can house your web address, your email, or both.

What is a website address?

Your website name is the name that is used to identify your domain, and it's how people find your website and email address.

What is website hosting?

Once you have a domain and a website address, you need a place to host your website. The simple explanation is that a website hosting service allows you to store your files on a computer that will serve information to your website.

How much does a website cost?

The cost to design and build a website ranges greatly. For example, you can choose DIY options that bring a significantly lower cost, you can utilize a theme and customize it for a more mid-range cost, and you can build an entirely customized website at a higher cost. However, within all three of these examples, you will still find a considerable price range depending on many factors including the size of your website, the amount of content you will need, and which features you will want to add.